William R. Holland Fellows for Business Study in Asia
This program is made possible in part through the support and generosity of William R. Holland.
Since 1997, Walker College of Business students have had a unique opportunity to participate in a three-week faculty/student delegation to Fudan University in Shanghai. Ranked among the top five universities in China, Fudan offers a 10-day program highlighting the opportunities and challenges of doing business in China.
Students participate in lectures given by professors in Fudan's School of Management, as well as visit the vibrant cities of Beijing, Shanghai, and Hong Kong. They gain an understanding of international business by visiting state-owned enterprises and foreign joint ventures in China and by meeting Hong Kong businesspersons.
Both Appalachian and Fudan student groups also present research to a panel of Appalachian and Fudan professors, and Chinese and American business persons.
Students visit state-owned enterprises and foreign joint ventures, such as Beijing McDonald's, BaoSteel, Shanghai Bell, Shanghai Stock Exchange, Coca-Cola (Shanghai), Texas Instruments (Hong Kong).
Applying
Applications for the Holland Fellows program are accepted early in the Fall semester.
Course
BUS 4530 International Business in China, Orientation (3 credit hours; Spring)
This course provides an introduction and overview of international business in Asia. It includes discussion of the global economy, a consideration of the Asian business environment, and examination of issues relating to the operation and management of Asian business. During the term, students from Fudan University visit ASU to work on a joint project with our Holland Fellows participants.
BUS 4540 International Business in China (3 credit hours; Summer)
The purpose of this course is to follow up the spring classroom instruction with an international study experience in China. The aim of the course is to engender an intimate cultural exchange. Specific activities will include visits to major cultural icons of China, tours of state-owned enterprises, visits to foreign-invested firms and, most importantly, completion of the project started in the spring when Fudan University students visited ASU. The culmination of the project is the joint presentation of research findings at a professional conference hosted at Fudan Unversity in May.
Contact
Dr. Jennifer Nevins Henson
Marketing Department
Appalachian State University
4111 Raley Hall
ASU Box 32090
Phone: (828) 262-7081
Fax: (828) 262-6192
nevinsjl@appstate.edu
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